Kantar Video Signs Partnership with Anvato
Kantar Video Signs Partnership with Anvato
0 Comments | Wireless News, Jul 27, 2010
Kantar Video, a division of WPP’s insight information and consultancy network, Kantar, announced the first in a series of partnerships to bring technology to the Kantar Videolytics platform.
As part of the relationship, Kantar Video announced that Anvato is providing both video syndication and tracking technology. Track, one of the Videolytics offerings, leverages Anvato’s technology to power Kantar’s proprietary Signature audio and video content and advertising identification offering. Agencies, brands, publishers and content owners can now receive more accurate performance, effectiveness, verification, safety, reach and user engagement metrics no matter where and when video content and ads appear.
Kantar Track is a product that delivers a true breakthrough in video tracking and analytics by following online video even when they are modified by users and distributed beyond controlled syndication. The Anvato technology, often used to enforce copyright infringement, combines audio and visual pattern recognition to provide a robust fingerprint for identifying and tracking online video.
The Kantar Videolytics online and mobile video platform is currently in private beta with several major brands, agencies and media companies.
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