Playdom Announces Acquisitions of Green Patch and Trippert Labs
Business Wire, Nov 13, 2009
First Round of Financing Put to Immediate Use to Fuel Playdom Game
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MOUNTAIN VIEW, Calif. — Playdom, a leading social gaming company, announced today it has
acquired well-known Facebook developer Green Patch, Inc., and Trippert
Labs, an experienced iPhone and social game developer. Both companies
were privately held; Green Patch is based in Palo Alto, Calif., and
Trippert Labs is based in Menlo Park, Calif. The terms of both
transactions were not disclosed.
Playdom is inheriting large, valuable user bases on two important social
gaming platforms. Green Patchs games will increase Playdoms monthly
user base on Facebook by more than 30%. In addition, (Lil) Farm Life,
a popular resource management game with over one million daily active
users, will join Playdoms impressive lineup of role-playing games
including Sorority Life and Mobsters 2.
Trippert Labs brings a large iPhone user base to Playdom and increases
Playdoms development capacity by more than 25%. The company has created
dozens of successful iPhone apps, including several titles that reached
#1 in the free app category, and developed social applications for
leading entertainment brands.
Playdom has aggressive plans to expand our social gaming footprint in
2010. With these acquisitions, we are increasing our cross-promotional
power and bringing two talented new game studios into the Playdom
family, said John Pleasants, CEO of Playdom. The addition of Green
Patch and Trippert Labs will significantly enhance our development
throughput and help fuel Playdoms game pipeline.
With more than nine popular gaming apps on Facebook, totaling over eight
million monthly active users, Green Patch has developed a strong player
community and pioneered a number of innovative viral marketing
mechanics. In addition, Green Patch was the first social gaming company
to use its games for positive changeraising more than $250,000 for the
Nature Conservatory.
Green Patchs founders, David King and Ashish Dixit, will join Playdom
in leadership roles. King will become a vice president, and Dixit will
become an executive producer. Together they will grow their existing
team of 15 game designers and developers into a robust game studio.
We are extremely excited to become a part of Playdoms success, said
King. We look forward to working together to create gaming experiences
that tap into the social graph in fun and innovative ways.
In addition to its substantial iPhone capabilities, Trippert Labs has
significant social gaming expertise. The acquisition adds global
production capacity to Playdoms expanding team, and Trippert Labs CEO
Omar Siddiqui has joined Playdoms management team as vice president of
game production.
Trippert is thrilled to join Playdom. Given Playdoms success on the
major social platforms, we have an opportunity to bring our games to an
even broader audience, said Siddiqui. The combination of our fast,
efficient development process and Playdoms expertise in virality and
monetization makes for a strong natural pairing.
Omar, David and Ashish bring a unique combination of creativity and
analytical ability to Playdom; they will blend seamlessly with our
existing DNA, continued Pleasants. With their help and the hard work
of our growing team, I am confident we can deliver on our mission to
create the worlds best social games.
The acquisitions come on the heels of Playdoms first outside round of
financing, valued at $43 million, and the opening of Playdoms new
10,000-square-foot facility in San Francisco, Calif. and first game
studio in Eugene, Ore.
About Playdom
Playdom is a leading social gaming company